BlogLeon Zucchini7 min read

Ten fastest-growing apps in 2022 (including some you don’t know)

Ten fastest-growing apps in 2022 (including some you don’t know)

The fastest-growing apps in 2022

If there is one thing there’s no shortage of, it’s apps. Apps stores are bursting at the seams, making it tricky to separate the wheat from the chaff.

Okta’s recent “Business at Work” report cuts through the noise. They used data from 14.000 customers to identify the ten fastest-growing apps in the world (by customers). Their results are below.

Regular readers of our blog will recognize some apps like Notion or However, others may be less familiar to non-specialists, so in this post we’ll introduce you to each of them.

Read on to find out more about the ten fastest-growing apps in 2022!

Data from OKTA

Edit: This data is indicative and you should take it with a pinch of salt because (a) it’s percentages (not absolute numbers), and (b) it’s based on OKTA customer data (not full market). For a thoughtful discussion of the numbers check out Henrik Stahl’s post here.


Notion is a very popular app with a loyal following and we’ve covered it several times, but in case you’ve been living under a rock…

Notion is a silo-busting app that allows effective collaboration between diverse teams. Notion makes it easy for anyone to craft documents, dashboards, websites, and more — all using drag and drop. In Notion, to-do lists and enterprise knowledge live side by side, helping teams keep sight of the valuable context.

Image from Notion

Notion users also benefit from an extended ecosystem of creators who create a large collection of community-made templates, resources, and integrations.

Notion lets you design a home space, a developmental roadmap, document libraries, 3D wiki spaces, meeting resources, notes, and on-demand website publishing, all from a collaborative and intuitive workspace.


TripActions is rethinking travel, corporate card, and expense management. The app provides smaller companies with technology that were previously available only at large, multinational enterprises.

Image from TripActions

TripActions lets users manage management, corporate cards, travel booking, and reportable expenses. The app draws on a large inventory of bookings and local travel agents and claims some “AI” functionality.

With TripAction, business travel, corporate cards, and expense reporting all fold into a single solution, making it easy for travellers, administrators, and upper management to quickly plan and approve travel, and to manage travel expenses with dashboards and compliance rules.

Speaking as someone who’s spent many, many hours filling in expense reports, that all sounds pretty awesome. 😅


If you’re not a developer, you may not have heard about Postman. If you are, you’ll know it can be a real life-saver.

Developers frequently interact with APIs (application programming interfaces). APIs are how programs let developers interact with them via code, for example to get or write data.

APIs can be challenging when they’re opaque or poorly documented (and they always are). That’s the problem Postman tackles: It provides an API platform for building and using APIs. That lets developers access a massive network of APIs and share what they build with developers anywhere in the world.

Image from Postman

The Postman platform includes a complete toolbox for the entire API lifecycle — including design, sandbox testing, documentation generation, and mock-builds right up to the full-blown sharing of completed and fully-tested APIs.

Postman also allows developers to create and share an API library and associated metadata that can be published at all levels of your business. And those libraries can be fully enriched with search, notifications, security warnings, and reporting.


Nowadays, software users have increasingly high standards for how apps look and feel. As a consequence, successful companies are increasingly using a “design first” approach.

That’s where Figma comes in. It’s an online-first design solution built for collaboration. Figma lets you quickly design and prototype ideas while bringing everybody on the team into the design process.

Image from Figma

Figma offers a web-based vector graphics editor and prototyping tool that allows anyone to access simple yet effective tools to create designs. It also enables live collaboration that keeps people in sync whether they’re working from home or the office.

In short, Figma connects all design stakeholders in a design process which allows people to build better products and deliver them faster.


Distributed teams are quickly becoming the norm. That’s great for work-ations on the beach, but it can make creative whiteboard-sessions difficult. Unless you have Miro

Image from Miro

Miro is a fully-featured whiteboard and mind-mapping tool that can be shared with anyone, anywhere for collaboration in real-time. If you’ve used it, you’ll know how impressive the snappy interface is. Miro also offers easy login with Slack, and hundreds of templates.

That lets you lets you coalesce your team around a vision, streamline workflow prioritization, and deliver solutions no matter where they’re working from.

Intermission: Curiosity

If you’re interested in productivity apps for work, you might want to check out Curiosity.

Curiosity is a productivity app that gives you one place to search all your files and apps. That lets you save time and get more done.

Curiosity connects with the tools you already use, including your local folders and cloud apps like Google Drive or Slack. You can use the shortcut-powered command bar to access things quickly and the file browser for deeper searches with advanced filters.

Curiosity search

Unlike other search apps, Curiosity keeps your data safe on your computer and never sends it to the cloud.

Curiosity is available for free on Windows and Mac. You can also get a free two-week trial of Curiosity Pro (unlimited sources / search file contents).

Give your productivity a boost and download Curiosity.


Keeper is a suite focused on IT and data security. At its core is a password-manager where you can you safely store passwords, logins and passwords, and financial data. It also includes a password generator and MFA, as well as cross-device sync.

Image from Keeper

However, Keeper is more than just a password manager: The company offers a range of security products and services for enterprises like gateways, ransomware protection, and dark web scanning.

In an age when companies face constant cybersecurity threats from state and non-state actors, Keeper is evidently serving a large and urgent need.


Airtable is another entry you’ve probably seen around.

Airtable is like a database with a web front-end. For old corporate people like me, it feels like a web-version of MS Excel with flexible connections and interfaces.

Airtable lets people import information, create relationships in the data, and view the information from different perspectives. That lets you discover and act on previously unseen relationships and resources.

Image from Airtable

Airtable also lets you design interfaces that present information and allows people to take predefined actions.

In addition, you can design and implement automations that trigger notifications, eliminate redundancies, combine your tools, run code… and on and on. There’s a reason Airtable is so popular. 😉


Have you heard of Fivetran? I didn’t think so. And yet it’s a super-fast growing app.

Fivetran makes it easy for organizations to build data pipelines. For large organizations, that’s a big deal.

Image from Fivetran

To extract data, Fivetran provides secure connections to data resources, using a large selection of fully-managed and well-documented connectors. Fivetran also provides tools for end-to-end management of data pipelines and workflows.

With over a thousand terabytes syncing monthly and over 200 full-time data engineers, Fivetran is on the rise. is an online tool for project-management and task-coordination.

What’s special about is that it offers a lot of flexibility in terms of structure and visualisation. That makes it easy to manage activities and projects for different types of teams, e.g. creative and design teams, software development, marketing, project management, sales and CRM, and more.

Image from offers a flexible yet powerful way to connect teams, resources, processes, and tools around your organization’s goals. They call themselves the “OS of work”.


Gong is another app you might not have heard about. It offers organizations “revenue intelligence”, i.e. a platform for generating revenue forecasts and breakdowns.

Image from Gong

Gong lets customers answer revenue-centric questions like: “Which are the deals that are most likely to close? What makes your top performers your top performers? Which campaign resulted in the highest ROI?” And so on.

In the past, questions like that could only routinely be answered by large organizations with large staffs and budgets. Gong aims to offers the same insight to smaller organizations at lower cost.


That was a quick introduction to the fastest-growing apps in 2022 according to the OKTA report.

I find it interesting that some of the apps are very well-known while others are less visible… but evidently also very successful.

For more details on the methodology and lots of other interesting insights, you can find the full OKTA report here:

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