BlogLeon Zucchini12 min read

The 10 Fastest-Growing Apps in 2023 (some will certainly surprise you)

The 10 Fastest-Growing Apps in 2023 (some will certainly surprise you)

These promising apps are changing the future of work as we speak — and growing their numbers steadily. Get ready to be impressed! 🚀

The fastest-growing apps in 2023

This is not an overstatement: apps have become an integral part** of our daily lives. There are tools to carry out multiple tasks — from design to security, communication, marketing, travel, HR, cloud apps, development, collaboration… the list goes on.

So how to decide which ones are worth our time and attention? 🤔

**Okta’s recent **Business at Work report is a good start.

They have analyzed data from more than 17,000 global customers to point out the** Ten Fastest-Growing Apps in the World** (by user numbers), with Year-over-Year Customer Growth ranging from 81% to an impressive 172%. **We bring you the results! 😄

Note: Results are shown in percentages — not absolute numbers of users, and they’re based on OKTA customer data — not full market. For further insights, check out Henrik Ståhl’s post about last year’s report here.

Some may be familiar to our readers, such as Notion, Navan, or **Figma** — all of which already made it to the list last year🌟. Others may be lesser known if you’re not from the area — but you can catch up with a quick intro.

Now let’s dive into the ten fastest-growing apps in 2023! 😉

1. Kandji

***Connect security and management in Apple devices ***YoY customer growth: 172%

Manage your remote team without effort with Kandji

Taking the number one spot for the fastest growing app of 2023 is Kandji, an Apple device management and security tool, with 172% YoY growth by number of customers.

This platform enables IT administrators to automate repetitive tasks and introduce new features to the device management space, making it an invaluable tool for IT teams looking to manage and secure remote devices.

You can use it to enforce OS versions across devices, deploy an auto app or a custom app, configure FileVault, and achieve security framework compliance. Kandji will help you mitigate risk on your macOS from software vulnerabilities and stop threats before they happen.

🪙 Pricing

  • Kandji offers custom pricing based on the type and number of devices.

2. Grammarly

***Great writing, simplified ***YoY customer growth: 124%

Write with confidence with Grammarly

In second place is Grammarly, a writing assistant app that helps users communicate clearly and effectively.

Grammarly’s AI-powered tool basically helps you proofread and edit all your texts. It checks for spelling, grammar, and punctuation mistakes — and also gives you suggestions to improve your writing style and tone.

The app is really easy to use, with plenty of integrations available — so you can make sure your documents are error-free and communicate your ideas effectively anywhere.

🪙 Pricing

  • Basic plan: Free (basic writing suggestions and tone detection)

  • Premium plan:** $12/month** (full-sentence rewrites, vocabulary ideas, tone suggestions)

  • Business plan:** $15/month per member** (min. 3 members, with teams features, centralized billing, and style guides)

3. Bob

***Modern HR for modern business ***YoY customer growth: 123%

Get your HR productivity, engagement, and retention powered with Bob

Rounding out the top three is Bob, an HR tool that has been steadily gaining popularity. In 2021, it grabbed second place among HR tools in the EMEA region, and this year it racked up 123% YoY customer growth globally.

Bob offers a range of features, including out-of-the-box onboarding, workflows, performance management, and compensation management.

The platform has many automations and integrates with leading payroll providers, so that you have everything needed to operate efficiently.

🪙 Pricing

  • The company offers custom pricing based on the size of your business.

4. Notion

***Your wiki, docs, and projects — together ***YoY customer growth: 113%

Centralize all your knowledge in Notion

**Notion** is a collaborative workspace that has taken the productivity world by storm — *it’s no wonder it ranked 1st last year, and now has won 4th place.* 🌟

It’s an all-in-one tool that combines note-taking, task management, and project organization in one seamless interface. The platform can be adapted to any workflow, making it ideal for teams of all sizes to work together and share information. You can get lots of templates from their large and active community, making it extra easy to get started.

As of now, they have launched Notion AI, an add-on that uses artificial intelligence like ChatGPT to help you work faster. You can generate summaries, get insights, brainstorm ideas, create first drafts, and quickly action items — a valuable resource for creative workers!

🪙 Pricing

  • Basic plan: Free (unlimited blocks for individuals, collaborative workspace, integrations, basic analytics, 7-day page history, up to 10 guests)

  • Plus plan:** $8/month per user** (unlimited blocks for teams, unlimited file uploads, 30-day page history, up to 100 guests)

  • Business plan:** $15/month per user** (private teamspaces, bulk PDF export, SAML SSO, advanced analytics, 90-day page history, up to 250 guests)

  • *Notion AI:+ add to any paid plan for $8/month per user, billed annually ($10/month per user for monthly billing and Free plans)

5. Prisma Access

***Deliver consistent security to your remote networks and mobile users ***YoY customer growth: 109%

Safely use the internet, cloud and data center apps with Prisma Access

Prisma Access by Palo Alto Networks aims to provide a safe connection to the internet, cloud, and data center applications for all of your users, no matter where they are located.

With scalability and global coverage, you don’t have to worry about sizing and deploying firewalls at your branches or building out and managing appliances in collocation facilities.

There’s a simplified way to onboard Prisma Access with their app, or you can use Panorama to deploy Prisma Access and leverage your existing configurations. Either way, you won’t be able to switch between interfaces later, and features and IPSec parameters supported vary depending on that.

🪙 Pricing

Intermission: Curiosity

***Search through multiple platforms, folders, and accounts with one app ***Meet Curiosity, the ultimate all-in-one search tool ***🔎

Curiosity: One search for everything and AI at your fingertips

With Curiosity, you can easily search through all your data without having to upload anything anywhere. This means your information remains safely stored on your own computer — and you’re in control. 😎

It connects with the tools you already use, including popular apps like Dropbox and Slack — there are 50+ integrations available, and more coming all the time to make you more efficient! 💥

But that’s not all.

Curiosity is now superpowered with ChatGPT, which means you get a *shortcut to your favorite AI Assistant, a search engine for past AI chats, and you can auto-reply to emails+ **quickly and easily!🪄

No need to waste time jumping from one platform to another when you can have everything you need in one place, right?😉

🪙 Pricing

Note: Curiosity offers a 14-day free trial of the Pro plan. Learn how to get it here.

  • Starter plan: Free* (*up to 5 cloud apps, Spaces, unified Inbox and Calendar, Command bar, Clipboard Manager, Contacts, Notes)

  • Personal plan:** €3.99/month** *(*unlimited personal apps and Spaces, search-in-files, indexing scheduling, AI assistant)

  • Pro plan: €9.99/month (unlimited sources, professional apps, faster indexing, AI assistant)

  • *Teams plan:+ €9.99/month per user (Workspaces, shared Commands, AI assistant, unified billing)

6. Navan

***Corporate Travel and Expense Management just got easier ***YoY customer growth: 100%

Save time and money on corporate travel expenses with Navan

**Navan —** *formerly known as TripActions, when it ranked 2nd last year* 🌟 — is a business travel and expense management solution. The platform includes reportable expenses, productivity features, corporate card management, and policy controls.

You get access to a large inventory of bookings and local travel agents, making it easy to find the best travel deals and discounted rates. The app offers real-time travel tracking, which allows you to keep track of your employees’ travel itineraries on the go.

Finally, Navan has an AI-powered functionality, that uses machine learning to analyze data and provide personalized travel recommendations for everyone.

🪙 Pricing

  • Travel Only plan: Free (travel booking and management, exclusive airline and hotel deals and rewards, preset and customizable travel policies, travel reporting and dashboards, up to 50 monthly active users)

  • Travel & Expense plan:** custom pricing** (unlimited virtual and physical corporate cards, up to 1% cash back, automated expense management, integrations, preset and customizable expense policies, real-time spend reporting and dashboards, built-in corporate card controls)

7. GitLab

***The most comprehensive DevSecOps Platform ***YoY customer growth: 97%

Scale your projects with better collaboration in GitLab

If you’re a software developer or IT professional, you’ve probably already heard of GitLab. This web-based DevOps platform helps companies and professionals innovate and create software faster and more securely.

It provides a bunch of different capabilities for developers to perform all the tasks in a project — create, collaborate, test, automate, and deploy codes.

With everything at hand, it’s easy to manage permissions, track progress, and secure your code. This way you can ensure that your code is always up-to-date and free of bugs. 🐞

GitLab is completely cloud-agnostic, meaning you can deploy your code to any cloud platform you want, and it supports GitOps. The platform is built on Open Source and constantly evolving thanks to its engaging and helpful community.

🪙 Pricing

  • Basic plan: Free (5GB storage, 10GB transfer/month, 400 compute credits per month, 5 users per namespace)

  • Premium plan:** $24/month per user** (code ownership, protected branches, advanced CI/CD, enterprise management, 50GB storage, 100GB transfer/month, 10,000 compute credits/month)

  • Ultimate plan:** $99/month per user** (dynamic app security testing, vulnerability management, dependency and container scanning, multi-level epics, value stream management, 250GB storage, 500GB transfer/month, 50,000 compute credits/month, free guest users)

8. Ironclad

***Focus on legal work, not paperwork ***YoY customer growth: 97%

Ironclad makes sure your contracts are always compliant and airtight

Contracts can be a real pain to manage in the business world, especially if you have a lot of different types to deal with. That’s where **Ironclad** comes in — and why it has grown so much in the past year.

This digital contract management platform is built to handle all different types of contracts — legal, sales, finance, HR, marketing, procurement, and more — and to streamline every part of the process, from making to managing to storing, so that it is faster, more secure, and more efficient.

It has everything you need to manage your contracts, so you don’t need to buy separate tools for drafting, editing, negotiation, search, storage, analytics, or e-signature, for instance. The app also has some pretty impressive AI capabilities, and provides analytics for you to track adoption and engagement.

🪙 Pricing

  • Ironclad offers custom quotes based on the solutions you need.

9. Terraform Cloud

***Automate infrastructure on any cloud ***YoY customer growth: 93%

Manage collections of infrastructure resources with Terraform Cloud

Terraform Cloud is an app for teams to work together and manage Terraform runs in a consistent and reliable environment. It streamlines the entire process of provisioning, compliance, and management of any cloud, data center, and service — so you can focus on infrastructure automation.

The platform provides easy access to shared state and secret data, access controls, private registry for Terraform modules, policy controls, and more. Teams can deliver infrastructure as code by codifying cloud APIs into declarative configuration files.

There’s a wide range of use cases, including infrastructure as code, multi-cloud deployment, managing Kubernetes, network infrastructure, and virtual machine images, integrating with existing workflows, and enforcing policy as code.

🪙 Pricing

  • Cloud plan: Free (up to 5 users, infrastructure as code, workspaces, variables, resource graph, providers, modules, remote state storage)

  • Cloud Team & Governance plan:** starting at $20/month** (team management, cost estimation, policy and security features)

10. Figma

***Nothing great is made alone ***YoY customer growth: 81%

Connect everyone in the design process with Figma

**Figma** is a cloud-based design tool that has become increasingly popular among designers and product teams working remotely or in the office.

The app is another appearance from last year when it made 4th in the rank. 🌟

Built for collaboration, this web-based vector graphics editor makes it easy for multiple users to give feedback and work together in sync on the same design project. Its simple and intuitive interface, alongside a large library of design resources, allows users to quickly create any design or prototype.

If that’s not enough, their community is constantly releasing new plugins to extend Figma’s functionality and speed up the design process.

🪙 Pricing

  • Starter plan: Free (3 Figma and 3 FigJam files, unlimited personal files and collaborators, plugins, widgets and templates, mobile app)

  • Professional plan:** €12/month per editor** (unlimited Figma files and version history, sharing permissions, shared and private projects, team libraries, audio conversations)

Wrapping up

And that’s an overview of the fastest-growing apps in 2023. 🚀

While each of these apps serves a different function, they share a common plan: they provide unique value to the market, and their rapid growth suggests that they are meeting the needs of their respective fields.

Just remember to view this list as indicative only. As we’ve mentioned before, the results are based exclusively on OKTA customer data — not on the full market. And the fact that it’s shown in percentages rather than absolute numbers can tell a completely different story. 😉

Nonetheless, still very fascinating to follow up! What did you think of the ranks? Let us know in the comments if you’re a user — or if you think another app is missing on the list! 💥

For further info on the methodology and more interesting insights, you can access the complete*** OKTA Business at Work report**** by clicking here.*

If you enjoyed this article, you might want to check out:

Curiosity: one search for all your apps and files 🔎

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