BlogLeon Zucchini8 min read

4 Hottest CRM Tools to Elevate Your Customer Experience

4 Hottest CRM Tools to Elevate Your Customer Experience

Explore the best CRM tools available in the market and uncover the secrets to success with your business — be it big or small

CRM tools have become essential for businesses of all sizes. They’re what allowed us to take our customer relationship management to the next level with Curiosity, and will surely do wonders for yours too. 😉

Today, we’re going to explore the four most popular CRM tools in the market — and dissect their functionalities, integrations, and pricing options. From robust automation capabilities to intuitive user interfaces, these CRM titans have it all!

Each of the options below equips you with tools that are simple enough for immediate use and scalable when needed — so you can stop looking around and find the perfect fit for your business right now.

1. HubSpot

Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business

Get hold of all your activities with HubSpot

HubSpot is a cloud-based CRM platform that offers a range of software, integrations, and resources to connect marketing, sales, content management, and customer service. It helps align sales and marketing teams, foster sales enablement, and optimize inbound marketing strategies to generate more qualified leads.

The platform consists of several hubs tailored to specific departments. There’s a Marketing Hub that helps you grow traffic, convert visitors, and run complete inbound marketing campaigns; a Sales Hub to provide deeper insights into prospects, automate tasks, and help close deals faster; a Service Hub to connect with customers; a CMS Hub with flexible content management for marketers; and the CRM Hub, which serves as a launchpad for all other marketing, sales, and service tools.

It stores every company contact and lead, integrates with the CMS Hub, and provides whole-team visibility. The CRM also tracks conversations with leads and contacts, offers live chat for your website — and chatbot workflows, streamlines the sales deal pipeline, and enables customer satisfaction surveys.

HubSpot also provides great dashboards and visualizations for your pipeline, and sales reports, so you can capture great information and look more professional doing it. The platform is designed to support inbound marketing, making it the perfect choice for companies that are on board with that strategy and mindset.

🪙 Pricing

  • Foundational Tools:+ Free* (up to 5 users, marketing, sales, service, CMS and operations tools. conversational bots, 1-to-1 email, calling SDK, reporting dashboard)

  • *Starter Plan:+ €30/month (Marketing Hub Starter with 1,000 marketing contacts, Sales Hub Starter and Service Hub Starter with 2 paid users, CMS Hub Starter, Operations Hub Starter)

  • *Professional Plan:+ €1,580/month (Marketing Hub Professional with 2,000 marketing contacts, Sales Hub Professional and Service Hub Professional with 5 paid users, CMS Hub Professional, Operations Hub Professional)

  • *Enterprise Plan:+ €4,783/month (Marketing Hub Enterprise with 10,000 marketing contacts, Sales Hub and Service Hub Enterprise with 10 paid users, CMS Hub Enterprise, Operations Hub Enterprise)

2. Salesforce

AI + Data + CRM = more sales and happier customers

Embed AI into your CRM with Einstein GPT from Salesforce

Salesforce is a CRM platform that also brings together various teams, including marketing, sales, commerce, service, and IT. It offers Customer 360, an integrated CRM platform that powers a suite of connected apps, allowing you to focus on stabilizing your business and delivering exceptional customer experiences.

One of the hottest features Salesforce has launched recently is Einstein GPT, a generative AI CRM developed in partnership with OpenAI. It can deliver AI-created content across various customer interactions, including sales, service, marketing, commerce, and IT.

By infusing Salesforce’s proprietary AI models with an ecosystem of partners and real-time data from the Salesforce Data Cloud, Einstein GPT can generate personalized emails, specific responses for customer service, targeted content for marketers, and even auto-generate code for developers.

This advancement ushers in a new era of intelligent, automated, and personalized customer experience, paired with comprehensive tools for managing customer data, automating processes, analyzing insights, and creating personalized experiences.

Whether you are a small business looking to sell smarter and provide faster support or a larger enterprise aiming to close more deals and accelerate growth, Salesforce is a valuable tool for businesses of all sizes.

🪙 Pricing

Note: Salesforce offers different editions and pricing. See below Salesforce pricing for small businesses.

  • *Essentials Plan:+ €25/month per user (sales and customer support for up to 10 users)

  • *Sales Professional Plan:+ €75/month per user (complete CRM for any size team)

  • *Marketing Cloud Account Engagement Plan:+ €1,250/month (up to 10,000 contacts, suite of marketing automation tools for any size team)

3. Pipedrive

A CRM designed by salespeople, for salespeople

Automate growth, get analytics and AI technology with Pipedrive

A sales-focused CRM software, Pipedrive is either just what you’re looking for, or not at all. It’s more than simply sales tracking software, but don’t expect a full CRM solution — the tradeoff is that the sales-oriented tools are fantastic, and the interface is uncluttered and refreshingly simple.

Even at the Essential tier, you can build an unlimited database of contacts, capture sales data in custom fields, and build as many pipelines as you need. The deal rotting, duplicate merge, and deal management features keep you focused on the right leads at the right stage. Integrations with Slack, Google, and Microsoft (among 400+ others) help you migrate important data and keep everyone on the same page. Full email and calendar syncing mean you don’t have to switch windows.

One of the key advantages of Pipedrive is its automation capabilities. It helps eliminate busywork with features like task automation, one-click contact data collection, webhooks, open API, and an AI-powered sales assistant. Users can quickly customize their pipeline to capture the information they need and then get back to their customers.

And it offers the flexibility to work anywhere, anytime through its mobile app for Android and iOS. The app provides a summary every morning with a look at the day and week ahead. The functionality is great if you want to track your progress throughout the day as you go. You get access to all your leads, contacts, and deals, and you can take notes, make calls directly from the app, and even snap a picture with your phone and add it to a deal or contact.

🪙 Pricing

  • Essential Plan:+ €14.90/month per user* (lead, deal, contact, calendar and pipeline management, data import, 400+ integrations)

  • *Advanced Plan:+ €27.90/month per user (full email sync with templates, open/click tracking, group emailing, automation builder, meeting, email/video call scheduling)

  • *Professional Plan:+ €49.90/month per user (streamlined lead routing and account access controls for teams, document and contract management with e-signatures, revenue forecasts, and deeper reporting capabilities, extra deal and field customization options)

  • *Power Plan:+ €64.90/month per user (project planning, tracking and delivery, phone support, and CRM implementation, scalable control of account permissions and visibilities)

  • *Enterprise Plan:+ €99.90/month per user (enhanced security preferences, complete access to all features, unlimited reports and customizations, double the number of automations per user)

4. Nutshell

Stress-free sales and marketing that isn’t intimidating for first-time users

Nutshell is very customizable and you can learn about its powerful features as you go

Looking for CRM software that everyone can start using quickly, regardless of their technical proficiency? Then Nutshell might be the one for you, with its quick setup and ease of use on web and mobile.

With efficient contact management, Nutshell allows you to quickly access up-to-date information about every person and business your sales team interacts with. You can import contacts, calendar events, and emails from any source. The platform automatically gathers insights about every lead by searching the internet for their job title, social media accounts, location, and more — so you can minimize manual data entry.

The pipeline offers flexible ways for sales reps to view, manage, and prioritize leads, ensuring your attention is focused on the most meaningful prospects. The sales automation features will reduce busywork for managers and sellers, with automated lead assignment, lead advancement, and task reminders.

With Nutshell’s reporting and analytics capabilities, you can measure what matters and evaluate the health of your sales funnel. The software also includes features like web forms for collecting more leads and email marketing tools to turn subscribers into buyers. In short, Nutshell is a low-risk starter home for small to mid-sized companies that have recognized the need for tighter customer relationship management.

🪙 Pricing

  • *Foundation Plan:+ $16/month per user (simple, flexible CRM that helps teams organize their contacts, leads, and conversations)

  • *Pro Plan:+ $42/month per user (CRM, sales automation, and advanced reporting to help your team maximize every opportunity)

  • *Enterprise Plan:+ $67/month per user (unlimited pipelines, custom fields, and teams, multiple currencies, audit log, and changelog, read-only SQL access, API support)

Wrapping up

Choosing the right CRM tool can make a significant impact on your business’s growth and success. Ultimately, the choice comes down to your specific business requirements and preferences.

Whether you prefer the all-in-one functionality of Hubspot, the large-scale deployment of Salesforce, the user-friendly interface of Pipedrive, or the simplicity and affordability of Nutshell, each of these CRM tools has something unique to offer. Take the time to evaluate your business needs, consider your budget, and make an informed decision.

And remember the key to effective customer relationship management lies in finding a CRM tool that aligns with your business goals and empowers your team to deliver exceptional customer experiences.

Good luck on your CRM journey! And while you’re at it, connect your CRM tool and every other app and account to Curiosity to find just about anything easily — and enjoy having an AI assistant handy! 😉🚀

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