Discover the top software products for small businesses in 2023, chosen by experts at G2 and explained in detail by Curiosity. This is your ultimate guide to boosting productivity and growth in your business!

Are you looking to take your small business to the next level in 2023? One way to do that is by investing in the right software products. But finding the right tools to support and grow your operations can be quite a challenge if you don’t know where to start — specially with so many options on the market.

To help you out, we’ve put together a list of the best software products for small businesses in 2023, according to G2 — a community that gathers authentic reviews from real users and experts.

From project management to accounting, these tools will help you streamline your processes and increase productivity since the very first day of the year.

1. Zendesk Support Suite

A complete customer service solution that scales with your business

This all-in-one customer service platform offers a range of tools to help small businesses manage their customer interactions, from live chat and phone support to email and social media management.

With Zendesk Support Suite, you can provide your customers with the support they need, when they need it, all in one place.

🪙 Pricing

• Suite Team: €49 per agent/month (single help center, up to 50 automated answers, reporting and analytics)

• Suite Growth: €79 per agent/month (multiple help centers, up to 100 automated answers, light access licenses, self-service customer portal)

• Suite Professional: €99 per agent/month (up to 500 automated answers, live agent activity dashboard, private threads, HIPAA compliance)

2. Gusto

The payroll, benefits, and hiring tools you need, all in one place

Gusto is a comprehensive HR platform that simplifies payroll, benefits, and HR for small businesses. It makes it easy to manage your team, stay compliant, and offer your employees the support they need.

Its features include time tracking and time-off requests, hiring and onboarding, talent management, plus insights and reporting.

With Gusto, you can handle all of your HR tasks, from onboarding and payroll to benefits and performance management, in one place.

🪙 Pricing

• Simple Plan: $40/month + $6/month per person (a streamlined set of automatic payroll features and benefits integrations)

• Plus Plan: $80/month + $12/month per person (comprehensive payroll, benefits, and HR tools for employers)

3. Amplitude Analytics

A self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue

Amplitude is a powerful analytics platform that helps small businesses track user behavior and understand their customers. With it, you can gain insights into what’s working and what’s not, and make data-driven decisions to improve your product or service.

Amplitude offers a range of features, including real-time analytics, segmentation, and event tracking, to help you get the most out of your data.

🪙 Pricing

• Starter Plan: free (10M events per month, basic analytics, unlimited data sources, unlimited users)

• Growth Plan: on request (custom event volume, collaboration tools, custom onboarding and ongoing customer success)

Intermission: Curiosity

***Are you tired of searching through multiple platforms and accounts just to find a single file or message? Meet Curiosity, the ultimate all-in-one search tool 🔎

With Curiosity, you can easily search through all your data without having to upload anything anywhere. This means your information remains safely stored on your own computer, giving you complete control over it.

But that’s not all. Curiosity also connects with the tools you already use, including popular apps like Dropbox and Slack. This saves you time and makes your searches more efficient: you can quickly find what you’re looking for without frustration.

No need to waste time jumping from one platform to another when you can have everything you need in one place. 😉

🪙 Pricing

• Starter plan: Free* (*up to 5 connected cloud apps)

• Personal plan:** €3.99/month** *(*unlimited personal apps, search-in-files, schedule indexing)

• Pro plan: €9.99/month (unlimited sources, faster indexing)

4. Gong

Uncover customer conversation insights so revenue teams can do more of what’s working

Gong is a sales enablement platform that helps small businesses improve their sales conversations and close more deals. With features like automatic conversation recording, AI-powered insights, and customizable templates, Gong makes it easy to improve sales productivity and efficiency.

You can identify the best practices and strategies for success, to replicate them across your team — and accelerate your revenue.

🪙 Pricing

• Custom quotes on request

5. RUN Powered by ADP

Keep it simple with an intuitive platform for paying and managing your people

RUN Powered by ADP is an all-in-one payroll and HR platform that’s specifically designed for small businesses. It offers a range of tools to help you manage your team, including payroll, benefits, and time and attendance tracking. With RUN Powered by ADP, you can handle all of your HR tasks in one place, saving you time and hassle.

🪙 Pricing

• Custom quotes on request

6. HubSpot Sales Hub

A powerful sales software to help teams close more deals, deepen relationships, and manage their pipeline more effectively

HubSpot Sales Hub is a sales software suite that helps small businesses automate and optimize their sales processes. With features like email tracking, personalized contact management, and customizable sales pipelines, it makes it easy to manage and grow your sales. HubSpot Sales Hub also integrates with other tools in the HubSpot ecosystem, so you can create a seamless, end-to-end sales process.

🪙 Pricing

• *Basic Plan:+ free (contact management, contact website activity, companies, deals, tasks, and activities)

• Starter Plan: $45 per month (goals, multiple currencies, calling SDK, email and in-app support)

• Professional Plan: $450 per month (email sequences, eSignature, phone support, deal stage, task, and lead rotation automation)

• Enterprise Plan: $1,200 per month (hierarchical teams, predictive lead scoring, playbooks, single sign-on)

7. Miro

Create, collaborate, and centralize communication for all your cross-functional teamwork

Miro is a collaborative online whiteboard platform that helps small businesses brainstorm, plan, and collaborate in real-time. With Miro, you can share ideas, create flowcharts, mind maps, and more, all in one place.

Miro’s real-time collaboration features make it easy for your team to work together, no matter where they are.

🪙 Pricing

• *Basic Plan:+ free (3 editable boards, premade templates, core integrations, basic attention management)

• Starter Plan: $8 per member/month (unlimited editable boards and visitors, project folders, private boards, custom templates)

• Business Plan: $16 per member/month (unlimited guests, Smart Diagramming, Smart Meetings, advanced security)

8. Mixpanel

Powerful, self-serve product analytics to help you convert, engage, and retain more users

Mixpanel is an analytics platform that helps small businesses track and understand user behavior on their websites and mobile apps. With Mixpanel, you can gain insights into how your customers are using your product and make data-driven decisions to improve it.

Mixpanel offers a range of features, including custom event tracking, user segmentation, and A/B testing, to help you get the most out of your data.

🪙 Pricing

• *Basic Plan:+ free (unlimited data history and seats, core reports, data dictionary)

• *Growth Plan:+ $25/month (unlimited saved reports and cohorts, impact report with causal inference, data modeling)

9. Lucidspark

A virtual whiteboard that connects teams so they can bring their best ideas to life

Lucidspark is a project management platform that helps small businesses plan, execute, and track their projects. With features like task management, real-time collaboration, and customizable templates, Lucidspark makes it easy to stay organized and on top of your work. Whether you’re working on a small project with a few team members or a large, complex initiative, Lucidspark has the tools you need to stay on track and meet your deadlines.

🪙 Pricing

• *Basic Plan:+ free (3 editable boards, unlimited shapes, freehand drawing, emoji reactions)

• *Individual Plan:+ €8/month (unlimited editable boards, 1 GB of storage, presentation mode)

• *Team Plan:+ €9 per user/month (chat, commenting, revision history with versioning, guest collaborators, voting, timer, paths, laser pointer)

10. Stack Overflow for Teams

One tool to house everything your developers need to know, from code to vacation policies

Stack Overflow for Teams is a collaboration platform for developers that helps small businesses build and maintain their software projects. With Stack Overflow for Teams, you can share code, collaborate on projects, and get answers to your technical questions, all in one place.

Stack Overflow for Teams makes it easy for your development team to work together, whether they’re in the same office or working remotely. It also offers a range of features to help you manage your projects, including project tracking, code review, and continuous integration.

🪙 Pricing

• *Starter Plan:+ free (ChatOps integrations — Slack and Microsoft Teams, private space, structured knowledge base)

• *Basic Plan:+ $6 per teammate/month (single sign-on (SSO) with SAML + Okta integration)

• *Business Plan:+ $12 per teammate/month (additional integrations — ChatOps, Jira, GitHub & Okta, long-form knowledge with Articles, group content together into Collections, usage and adoption metrics)

Wrapping up

We hope this list has given you some ideas for tools to consider for your business in the coming year. From project management to accounting, these tools can help you streamline your processes and increase your overall productivity — and make a difference in your growth. 🔥📈

If you have any thoughts or suggestions on other software products that have helped your small business, we’d love to hear them in the comments!

And if you’re looking for an easy way to search all your accounts in one place, be sure to check out Curiosity — our all-in-one search app for desktop.

If you enjoyed this article, you might want to check out:

• [*Unleashing the Power of AI: An Interview with ChatGPT 🧠🤖

• How to Link Your Gmail Accounts

• [*10 Hottest New Apps to Try Right Away (November Edition 🏆)