Enabling Sustainable Spending
Curiosity quickly understood how our business works and translated that into a system that truly supports our mission. The collaboration was straightforward, fast, and highly effective — and the result is now central to how we operate.
Alina Friedrichs
Founder at guud
Overview
guud enables employees to spend their benefits budget exclusively at sustainable businesses.
To make this possible, eligible merchants must be reliably identified and connected within guud’s systems. Accurate and scalable merchant mapping is therefore central to the company’s model and mission.
Challenge
guud works with structured but constantly evolving merchant data that needs to be matched and maintained consistently. Manual review processes were time-intensive and limited scalability. The system supporting this process had to reflect guud’s specific business rules while remaining fast and easy to operate.
The system supporting this process had to reflect guud’s specific business rules while remaining fast and easy to operate.
Solutions
Curiosity built a custom graph-based search and data system tailored to guud’s data structure and logic. The system models relationships between relevant data points in a way that mirrors how guud evaluates and connects merchants. It integrates directly into internal workflows and enables fast, reliable matching without adding operational complexity.
Impact
The solution significantly reduced manual effort and improved consistency across processes.
Merchant mapping became faster and more reliable, supporting daily operations and future growth. Today, the system forms a core part of guud’s platform and directly supports its mission to drive sustainable commerce.
