Customer story · Sustainability
Enabling sustainable spending at guud
A custom graph-based matching system, modelled on how the business actually evaluates merchants.
The story
What changed at guud
01
The challenge
guud lets employees spend a benefits budget only at sustainable businesses, which means eligible merchants have to be identified and connected reliably. The merchant data is structured but constantly changing, and manual review did not scale.
02
What was built
Curiosity built a graph-based search and matching system shaped around guud’s own rules, modeling the relationships between data points the way guud evaluates them, and integrated it into the existing internal workflow.
03
The impact
Matching is fast and consistent without adding operational complexity, and the system sits at the center of how the company works rather than beside it.
In their words
“Curiosity quickly understood how our business works and translated that into a system that truly supports our mission.”
Alina FriedrichsFounder at guud
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